10 Landing Page Tips That Actually Convert

Your landing page has seconds to make an impression. Here are proven techniques to turn visitors into customers.

1. Clear Value Proposition

Your headline should answer: "What's in it for me?"

Bad: "Welcome to Our Platform" Good: "Ship 10x Faster with AI-Powered Code Review"

2. Compelling Hero Section

Include:

• Benefit-focused headline
• Supporting subheadline
• Primary CTA button
• Social proof element
• Hero image or demo

3. Social Proof

Add credibility signals:

• Customer logos
• Testimonials with photos
• Review ratings
• User counts
• Case study snippets

4. Reduce Friction

Remove obstacles:

• Minimize form fields
• Add guest checkout
• Show security badges
• Provide multiple payment options

5. Strong CTAs

Make buttons compelling:

❌ "Submit"
✅ "Start Your Free Trial"
❌ "Learn More" ✅ "See How It Works"

6. Mobile Optimization

Over 50% of traffic is mobile:

• Large tap targets (44px minimum)
• Readable font sizes (16px+)
• Fast loading (< 3 seconds)
• Simplified navigation

7. Visual Hierarchy

Guide the eye:

• One primary action per screen
• Contrast for important elements
• Whitespace for breathing room
• F-pattern or Z-pattern layouts

8. Loading Speed

Every second counts:

• Optimize images (WebP, lazy loading)
• Minimize JavaScript
• Use CDN
• Enable compression

9. A/B Testing

Test these elements:

• Headlines
• CTA button text and color
• Hero images
• Form length
• Social proof placement

10. Analytics

Track what matters:

• Conversion rate
• Bounce rate
• Time on page
• Scroll depth
• Click heatmaps

Conclusion

Great landing pages combine clear messaging, strong design, and continuous optimization. Test, iterate, and let data guide your decisions.